Curry flow 8 s12/2/2023 ![]() ![]() The big thing for the Curry Flow 8 is that we’re building a shoe with a rubberless unisole. This is the most excited I’ve been about the opportunity and potential of new technology in a long time. What makes UA Flow unique from everything else the company has done in basketball?įD: We know it’s our best foam from the low-compression set standpoint. ![]() A basketball player saying he can do moves that he wasn’t able to do before is kind of the equivalent to a runner saying I’m running faster because of these shoes. TL: Stephen said he’s been working on some new moves that the shoe enables him to do and I think that’s the most exciting: when players can do new things due to the product that they wear. A lighter shoe allows a player to have more energy and be fresher throughout the game. It’s one of the lightest basketball sneakers we’ve ever done. We wanted to build a lighter weight high performance shoe. Watching how Stephen moves, he’s very quick on his feet and this could give him the extra separation to do even more amazing moves. How does this technology help Stephen and players like him?įD: When we saw how sticky this material was on hardwood, we knew this was going to be pretty groundbreaking. Over 90 athletes put in more than 1,500 hours on-court in the shoe altogether. UA Flow and the Curry Flow 8 went through 13 rounds of weartesting and 10 rounds of biomechanical testing. He can feel the court, but still feel protected underfoot. He was getting cushioning, but not sacrificing court feel. TL: He ran around the practice facility down in Walnut Creek, came back with feedback and one of the first things he said was, “Man, I feel like a ninja.” Ninja referring to how quiet the shoe is because UA Flow doesn’t squeak, but also how smooth the transitions were. Do you remember his reaction when he first tried UA Flow? Stephen must have really thought it was awesome for him to want it ASAP. It was a huge collaborative team effort to pull this off and bring it to market in 2020." He quickly grasped the material’s traction on the hardwood, "So from there, we had the opportunity to develop UA Flow for basketball also." On the development experience, he added, "I’ve worked on some challenging projects, but I’ve never had to develop and scale something in the middle of a pandemic. While testing UA Flow in a running shoe at the company’s Portland office, Fred Dojan, Under Armour Innovation’s VP of Footwear Development, decided to try it out on the court. It was in the spirit of curiosity and experimentation that helped bring UA Flow to basketball in the first place. So, he did what any two-time NBA MVP, three-time NBA champion, and the (soon-to-be) namesake of Curry Brand would do: he challenged the team to make UA Flow a signature feature in his next signature shoe. After some quick weartesting, Stephen realized what it could mean for basketball. In early 2019, the Under Armour design team introduced Stephen Curry to an early version of a new cushioning technology, UA Flow. ![]()
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